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Ethnic spice blends prepared with Indian spices are popular worldwide for their unique flavors and rich taste. ITC Spices forayed into Spice Blends market by building on its existing presence in the domestic branded retail market.

With a dedicated team, robust product development capabilities and an advanced product development laboratory, ITC aims to develop delectable Indian and International Spice Blends for the global market.

ITC Spices develops fresh, authentic and customized spice blends suited to the varying taste preferences as per the individual requirements and offer bulk as well as retail packaging solutions.

PD Capabilities



ITC Spices Product Development runs on an IT enabled stage-gate process which emphasizes on

  • Accurate PD project planning, tracking and monitoring and process documentation to ensure projects are delivered on time.
  • Provide a recipe management system which will record versions of product recipes through the development phase and support in blend cost management.
  • Enable IPR protection through providing restricted access to sensitive information related to product formulations, customer information and project details.

Internal Synergies

Inter-divisional collaboration in the Product Development cycle is a core strategy of the Product Development function at ITC Spices. This approach aims at leveraging the unique advantage that resides with ITC, i.e. access the well-established core competencies of various divisions which otherwise would be time and capital intensive to replicate.

  • ITC Hotels Chefs who are Masters of culinary art, with their unparalleled application expertise and deep understanding of local taste preferences bring in a unique value addition to our product development process.
  • ITC Spices PD works in collaboration with ITC Printing and Packaging Division, for designing unique retail packaging solutions for its private label customers.

Consumer Connect

ITC Spices through its presence in both domestic branded space and international ethnic markets, is uniquely positioned to develop a vast knowledge base and in-depth understanding of the wide variety of region specific Indian food culture and consumer taste preferences in India and abroad.


ITC Spices Product Development functions in an advanced facility equipped with Formulation, Sensory and Application Labs established in the Guntur, Headquarters. The Pilot Batch Production line is the latest addition to the Product Development Infrastructure which enables smooth transition from Lab scale prototype to mass production and aid technology transfer from Product Development to Manufacturing.


ITC Spices Product Development is resourced with a talented team of Product Development specialists who have expertise in sensory and product formulation skills. Together with the seasoned proficiency in attributed based ingredient sourcing inherent to ITC Spices business, the Product Development has established a skill-based competitive advantage.

Product Range

North Indian Blends :

  • Meat Curry Masala
  • Chicken Masala
  • Veg Curry Masala
  • Tea Masala
  • Channa Masala
  • Chat Masala
  • Garam Masala

South Indian Blends :

  • Sambar Powder
  • Rasam Powder
  • Kandi Podi
  • Karivepaku Podi
  • Koora Karam

Mughlai Blends :

  • Meat Biryani Masala
  • Chicken Tikka Masala
  • Karahi Gosht Masala
  • Tandoori Masala
  • Seekh Kabab Masala

International Blends :

  • Madras Curry Powder
  • Jamaican Curry Powder
  • Chinese Curry Powder
  • African Curry Powder
  • Thai Curry Powder
  • Chinese 5 Spice Powder