"Sub-soiling has not only enhanced moisture retention in my fields, yields per acre have improved significantly."
"On ITC's advice, I installed a drip irrigation system. As a result, when there was a drought this year, I was able to farm even though my neighbours could not, and now look forward to a decent income."
"With ITC's advice and financial assistance, I invested in mulching sheets. This has completely eliminated the need for inter-cultivation so I have been able to save a lot on labour."
"Ever since I started using IPM controls, I have managed to drastically reduce the number of chemical sprayings in my field."
"ITC made us aware of the decline in the number of native tree species in our village. They encouraged us by opening a biodiversity park. Now it is up to us and our children to protect our biodiversity. "
"My children used to sit on the floor in their school. Now they have benches in the classroom - all thanks to ITC. "
"Yes, farmers in other villages have also prospered in the last decade, but not as fast as us. Ten years ago I would have not even dreamt of spending Rs.200,000 to 300,000 on my son's wedding, today I am planning to spend even more. "
"The single most important benefit that famers have got from ITC is the establishment of farmer connect. Earlier each farmer performed his activities in isolation, now with ITC holding regular intra- and inter-village meetings, there has been a lot of cross pollination of ideas. "
"ITC's village adoption initiative is helping our entire community. We have received training from ITC and scrupulously follow their best practices. As a result all my cumin produce passed tests for pesticide residue and I was able to earn good money by selling to ITC. Our village school had no benches - ITC has provided them in all classrooms. "
"Since ITC adopted Teja Ki Beri, our productivity has increased. We now sell at an ITC procurement centre in our village. Here we receive the same price as in the Mandi (government regulated market), and also save a lot on transport costs. Our hope of growing our prosperity is now turning to reality."