One of the most critical stage for crop is nursery which is not only sensitive to weather vagaries but also hugely impacts the crop yield. We at ITC understand the criticality of growing healthy seedlings and have introduced technologies such as tunnel tray and float seedling production. The technology is so designed that it becomes economically feasible for small scale farmers, contrary to conventional practices, thus making it scalable and practical. The input aims to improve farm productivity while reducing consumption of inorganic fertilizers and agrochemicals.
Besides farmer format systems, ITC also supports rural entrepreneurs in setting up community float based seedling production centers for ensuring availability of quality seedlings grown in a weather-resilient and environmentally sustainable manner.
Shift from rain-fed cultivation to irrigation has significantly reduced the dependency on weather but it is crucial that the natural resources are respected. At ITC we promote responsible agriculture and our field extension team encourages farmers for deployment of drip irrigation system during field crop management for achieving lower water consumption and higher crop yields.
With an aim to continually improve sustainable agriculture, ITC has introduced various physical interventions like practice of using mulch during crop production that leads to higher productivity and protection of soil moisture with minimal weed growth. The initiative, although simple, is very effective in water-stressed growing regions where ITC places strong emphasis on farmer adoption of the same.
ITC's dedicated Corporate Social Responsibility (CSR) team makes social investments on de-siltation of community tanks and development of farm ponds for enhanced water harvestation in crop growing regions. Clubbed with unique operating models, the initiative not only builds environment capital but also builds community ownership making the initiative scalable, replicable and sustainable.